Plain answers about shared postcard advertising: what a drop actually costs, which carrier routes are worth mailing, and how to tell afterward whether it worked.
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If you can't tell whether your postcard produced a call, you can't improve your mailing. Here's how to build a trackable offer into the card itself so the proof arrives with every new lead.
Read more about Design an offer that proves the card drove the call →
A QR code that drops someone on your homepage is a missed opportunity. Here's how to choose the right destination, build a page that converts, and avoid the mistakes that kill response rates before they start.
Read more about What a QR code on a postcard should link to →
Folded letters and envelopes feel official, but oversized postcards consistently win the attention battle at the mailbox. Here is the science and the strategy behind why bigger, open cards work harder for local service businesses.
Read more about Why oversized postcards beat letter mail →
Print the wrong size, skip a required label, or miss an indicia rule and your entire EDDM drop gets rejected at the post office. Here are the rules that trip up business owners before a single card is mailed.
Read more about EDDM rules every business owner must know →
One drop rarely wins a customer. But mailing too often wastes money. Here is the honest framework for setting a repeat-mail schedule that builds recognition without burning your budget.
Read more about How often should you mail the same neighborhood? →
A line-by-line breakdown of what it costs to mail 5,000 homes yourself, and where the shared-card price comes from.
Read more about What EDDM Actually Costs →
A zip code is a blunt instrument. Here is how carrier routes work, and what separates five thousand useful homes from five thousand addresses.
Read more about How to Choose Carrier Routes Worth Mailing →
A solo card gets you the whole piece. A shared card gets you the same homes for a fraction. Here is when each one is the right answer.
Read more about Shared Mail or Your Own Card: The Honest Comparison →
You have a rectangle and about two seconds. Here is what separates the ads that produce calls from the ones that produce nothing.
Read more about What Makes a Postcard Ad Get Called →
Direct mail has a reputation for being unmeasurable, and it is mostly deserved. Here is how to fix that before you drop.
Read more about How to Tell Whether Your Postcard Actually Worked →
Shared mail is not universally good. Here is the arithmetic that tells you whether it suits your business, including when the answer is no.
Read more about Is Shared Mail Right for Your Trade? →Most of what is written about direct mail is written by people selling direct mail, and it shows. The numbers are vague, the case studies are unattributed, and the answer to every question turns out to be "buy more mail."
These posts try to be the opposite of that. Where there is a real number we publish it, including postage rates and print costs you can check against the USPS price list yourself. Where shared mail is the wrong tool for a business we say so, because a card that goes out with the wrong advertiser on it costs us a renewal and costs you several hundred dollars.
Nothing here is gated and nothing asks for an email address. If you read a post, decide mail is not for you and never call us, the post did its job.
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